UNITED RENTALS ANNOUNCES MARKETING PARTNERSHIP WITH METLIFE STADIUM, NEW YORK GIANTS AND NEW YORK JETS
Named Official Equipment Rental Partner, and Title Sponsor of
MetLife Stadium’s United Rentals Club
East Rutherford, N.J. – Sept. 10, 2018 – MetLife Stadium, the New York Giants, the New York Jets and United Rentals, Inc., the largest equipment rental company in the world, have jointly announced a partnership agreement designating United Rentals as the “Official Equipment Rental Partner of MetLife Stadium, the Giants and Jets.”
As the centerpiece of the partnership, United Rentals will become the title sponsor of the “United Rentals Club” at MetLife Stadium, a 43,000 square-foot club located on MetLife Stadium’s East 200 Level. Other components of the partnership incorporate a variety of safety initiatives related to United Rentals’ “Safety First” platform, including donations to local high school football programs, onsite equipment safety demonstrations and fan safety reminders on event days. United Rentals will also focus on its initiatives for military veterans by hosting job fairs and recognizing veterans who have become part of their workforce.
“United Rentals is very excited to partner with MetLife Stadium and the two NFL teams that call it home – the New York Giants and the New York Jets,” said Chris Hummel, Chief Marketing Officer for United Rentals. “The United Rentals Club at MetLife Stadium will be a unique and enjoyable venue, right in the backyard of our corporate headquarters. The Club will showcase our work with customers in the tri-state area and throughout North America. More importantly, it gives us another way to give back to local communities through unique charitable partnerships with the teams, and to honor some of the more than 1,500 United Rentals employees who have served our nation – and now serve our customers – during special military moments at home games.”
As part of the agreement, United Rentals will have use of Giants, Jets and MetLife Stadium trademarks for promotional purposes.
“We are thrilled to partner with United Rentals, a best-in-class company that shares our core values, especially as they relate to safety and the community,” said Ron VanDeVeen, MetLife Stadium President and CEO. “It will be exciting to see these initiatives come to life on event days.”
“United Rentals played a significant role in the construction of MetLife Stadium, and remains a key player in important infrastructure projects throughout our market,” said Mike Stevens, New York Giants Senior Vice President and Chief Marketing Officer. “We share and applaud United Rentals’ dedication and focus on community initiatives and their support of programs for veterans. The New York Giants are excited to welcome United Rentals into our family of partners.”
“We are extremely proud to partner with an industry leader like United Rentals,” said Ian Lasher, New York Jets Senior Vice President, Corporate Partnerships. “Their commitment to excellence, community and veteran programs matches our core values and aligns with our brand. We look forward to working with them to make the United Rentals Club another exciting part of Jets game days at MetLife Stadium.”
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